Episode 44: Happy International Women’s Day – A Lesson In Life, Balance, Entrepreneurship, and Profit‪s‬

Episode 44: Happy International Women’s Day – A Lesson In Life, Balance, Entrepreneurship, and Profit‪s‬

Susanne Mariga:Welcome to the Profit Talk Show. In this show, we’re going to explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga. I am a Certified Public Accountant, a Certified Profit First Professional and a Certified Tax Coach. Today, we’re going to talk about strategies to help you maximize profits in your business. 
Hello, Profit First Entrepreneurs. It’s me, Susanne Mariga, your host of the Profit Talk Podcast and the Author of Profit First for Minority Business Enterprises. If you’ve not yet pre-ordered your book, please do so from Amazon. In this book, I am teaching Profit First from a brand new and different perspective, and even if you are not an ethnic minority, you will want to get a copy of this book. There are some really, really great topics in this book that I have never discussed before, and these topics can be instrumental in propelling your business forward. So, check it out on Amazon. They are on sale now for pre-orders, Profit First For Minority Business Enterprises. For you guys that don’t know it, the date we actually announced that the book was coming, it hit #1 New Release Bestseller. 
Can you believe that before the book was even sold, it hit number one new release just on the announcement? So, this is going to be a really big deal. Go ahead and order your copy in advance. I’m expecting that the day of the release for the book, it will actually run out. So, definitely go and get your pre-orders in now. Today, we have a really fun discussion in store for you guys, and particularly I am going to talk to the ladies. Yes, this is going to be all about the ladies because this week, we are celebrating International Women’s Day. I want to give a special shout-out to my homegirls out there as we discuss Women,  Balance, Entrepreneurship, and of course, Profits.
Now, I don’t know if you guys realize this or not, but we have earmarked a portion of our profits for the sale of the book Profit First For Minority Business Enterprises to go towards scholarships for young women in Zimbabwe, in order to send girls to school. Yes, we are on a Mission. We are not just eradicating entrepreneurial poverty, but we are changing legacies. We are sending girls to school who would not normally have the opportunity. We’ve actually partnered with an organization, a non-profit organization called Hope Worldwide to send girls to school. And, we have selected the country in Zimbabwe because the government has historically paid for their students to attend college. However, most children never get to go to college because their parents simply can’t afford the tuition that’s required for elementary or secondary schools. So, often parents, if they’re in a position where they can at least send one child to school, they’re going to choose the son over their daughter because they can only afford to send one child to school. 
And, I can imagine if it’s anything at all, like the culture that I grew up in, the male child is always selected. Why? Because the male child is going to carry the family name versus the female. They assume that you get married, and you will change your name. So, that preference of investing is given to the male child. What happens is that, when the male is selected to go to school and the young woman is not given an opportunity to go to school, the young woman is left in a position where she is forced to stay home, take care of her siblings, take care of the household, and eventually, she’ll be looking forward to getting married. Well, hopefully, someone will take care of her one day. You guys know the Cinderella story and you know that stuff isn’t true. 
There are very often not too many happy endings. That’s usually how it ends up, especially in a culture that permits polygamy. There are very few happy endings. And, so sending girls to school by purchasing Profit First For Minority Business Enterprises, not only improves your business, but it contributes to eradicating poverty on a worldwide level. So, Profit First Entrepreneur,  join me. Let’s send more girls to school, let’s empower them and their future generations to choose a life that changes their family legacies. So, today I want to talk about Women, Balance, Entrepreneurship, and Profits. And I want to talk about some of the things I wish somebody had told me about 13 years ago when I became a mompreneur. When I first became a mom and entrepreneur, I wish someone had told me these things 13 years ago, but no one did, because at the time I just didn’t have the right role models.
I didn’t have women around me that were accomplishing the things that I was going to set out to do. And today, I want to talk to you about these things to hopefully help you out if you are starting your journey as a mom, as a career woman, or as an entrepreneur. And, today we are going to have a very real discussion, so if you are easily offended, go ahead, please move on, this is not going to be a conversation for you, but if you are ready to hear the truth about what it is, to be able to balance family, life and entrepreneurship, this is a conversation for you. Now, when I first became a mom, I wanted my child to have the world, like a lot of mothers, we want our babies to have the world. And, I also wanted to show my daughter that she, as a young lady, could have the world and she could have everything that she wanted. 
It was really important to me that I live a life that would be an example for her to follow. I didn’t want her to feel limited because of her gender, because she was a girl. I didn’t want her to feel limited by her race. I wanted her to know that she could do anything that she chose to do. Now, unfortunately, I had grown up in the eighties.  I was an eighties child by-product of the seventies. And, for you guys out there that also grew up in that era, you probably got a lot of the same messaging that I did. We were taught about Cinderella stories, about a prince that would sweep us off our feet, that was every single Disney movie that was put out, there was Madonna, the material girl, and of course, the Cosby Show, the show that featured a lovely Huxtable complete family with a doctor husband, and attorney wife. 
And, they were always winning in life with their five kids. Always joyful, never stressed out, having an amazing life with their five kids, being a doctor and an attorney. Sometimes, that messaging, although joyful, really failed to show the reality and it failed to show the struggles that working families really have, and it failed to show the struggle of what it’s like to have a career with five kids. As a young woman, as I was growing up and entering into my career, and later becoming a mom, I was left in shock when I found out that this thing called balance was always a moving target. And, most young women when they grow up and they find themselves in the situation of being a new mom in the middle of a career or starting a new business, they’re thinking that there’s something wrong with us.
There’s something wrong with me for not being able to balance it. And, if you have a spouse who grew up in a more traditional family, perhaps he had a stay-at-home mom, you’re often left to feel like there’s something wrong with you, that it’s your fault that you can’t balance it all. There’s this mommy guilt, and perhaps, because it benefits the husband to let you go on and think that way, or perhaps he’s just never stood in your footprints to feel what that reality feels like. There’s often, sometimes no support from the spouse. So, today what we’re going to talk about is the reality, because this is a conversation that needs to be had, so you do not feel alone, and also I want to equip you with some tools that I have learned along the way, now that my kids are a little bit older, now that I have seen what works, what doesn’t work. 
I want to share these things with you. Let’s begin. Let’s talk about some key points. So, point number one, Stop Chasing Superwoman because she just doesn’t exist. You are the reality Superwoman. You are a Superwoman. When I was growing up, watching TV, the Cosby Huxtable family seemed to have it all. In fact, for someone like myself, who didn’t come from this environment, it looked like that’s what normal should look like. So, when I grew up and had my daughter and placed her in daycare, imagine the frustration I felt when I needed to make sure that she was up by 6:00 AM, that I had to drop her off by daycare at 7:00 AM, so I could be at the 8:00 AM meeting. Imagine the stress of that. Imagine the stress of needing to call off a meeting exactly at five o’clock, having ended a meeting promptly, and having to use the excuse as a manager, as an executive that, Hey, I have to run to daycare to go pick up my child by 6:00 PM. 
So, the daycare won’t look at me with dirty looks if I’m one minute late and y’all heard about that penalty that happens, that dollar per minute penalty that you’re assessed when you’re late, it costs you $15 for being 15 minutes late. Imagine being stuck in the Houston traffic, if you live in Houston, literally being 15 minutes away from the daycare, but just because an accident happened that day, or there was just a lot of traffic that day, I was unable to move a mile in under 30 minutes, imagine the stress of that. Imagine life constantly throwing balls at you even when you have done everything right on your part. This is the reality you have to live with, and I had to live with the consequences of the things that were not caused by me. If there were an accident on the road, I had to be delayed getting to daycare.
If there was bad weather, I had to be delayed getting to daycare. In this life, this reality was quite unlike the Cosby show, who for some crazy reason, although they had two working professionals, they never had to have a daycare or a nanny. And my reality, it wasn’t normal for most working parents. And, the reality is, there’s no such thing as superwoman. There is no such thing as a life of perfection where every day is absolutely perfect. That doesn’t happen. You will have that important meeting then your child will get sick, you will have to miss that meeting. And, you may experience anxiety because missing that meeting will cause you to lose an opportunity because somebody doesn’t understand. That is a reality. That is what it is being a working mom. So, let’s talk about how we combat this, how do we still win in life and still be able to be the mothers that we want to be? 
How do we balance the things that we want with a life that sometimes just happens? So, point number two, prioritize the things that you want to achieve profitability. In the Profit First methodology, you have to be intentional. Profits don’t happen by accident, and so to achieve the life that you want, you have to be intentional. I think it’s interesting that people have the same amount of days in a year. We all have 365 days in a year. We all have 52 weeks in a year. We all have 24 hours in a day. And no one, no matter who you are, I don’t care who you are, gets a second chance. Nobody. We all get the same amount of time in a day. 
Now, you may be lucky over the long run to get a few extra years in your life, but you will never get an extra minute in a day. So the question becomes, why do some people just seem to accomplish more? And I’m going to say this, the reason why some people accomplish more is, they simply prioritize what is important to them. If profits are important to you in your business, you must prioritize profits and the same way in life. If something is important to you, you must prioritize the things that you want in life and if spending time with your family is important to you, you must designate that time to spend with your family. If taking a vacation is important to you, you must write that time out on your calendar. Yes. Block it off on your calendar, and note that time is being unavailable in order for you to take that vacation because you guys know it, time unfilled gets filled with other things.
It gets filled with other things and it gets filled with other people’s agendas. You also have to put the right people in the right place to cover for you while you’re out on that vacation. Somebody has got to do the work. So, you’re going to need to implement systems and training way before that vacation day even happens. And then you’ve got to also book that vacation so you’re forced to pay for it and you’re forced to go because when you pay for something in advance, you’re going to show up, because you don’t want to lose money. Now, how many of you have said, I’m going to take that vacation and then you just don’t follow through because either one, you never put on your calendar, you never booked it, or you just don’t feel like your business can run without you. 
To get the things that you want, you have to prioritize them and set into motion the things that must be true for this to occur. Point number three, you can’t do it alone and you can’t do it in a silo. Rude awakening for you. Now, as a High Net Worth Tax Accountant, I get to work with some amazing individuals. And I mean some amazing couples, and these are not your average normal everyday people. These are your top 1% in terms of achievements, your top 1% in terms of earnings, and I’m not talking about just a hundred thousand dollars in salary, I’m talking about multiple hundred thousand dollars in salary. So, multiple 100Ks in salaries is what these people are bringing home. 
Each and every one of these cases, not one of them has done it alone. Not one of them has accomplished where they are today because they live in a silo. Every one of these women who are mothers, has at some point in their life had to solicit some type of help. And I know this because I see their schedule Hs in their 1040. I see the Nanny tax that they’re paying. And, whether this help came in the form of a housekeeper, or a cleaning lady, or in the form of a nanny, the reality is that, most of them who perform at this level have to get some type of help. I had nannies when my kids were little, I had to get that help.
So, that they would be able to not have to get up very early in the morning, so they could get fed, they could be learning while I was busy building my business, or some of these women have had amazing grandparents that help out with their grandchildren while their children are in that young phase. I’m still grateful for the sacrifices that my mother made. She would drive literally all the way to Houston from Ohio to take care of my kids when they were little while I was building my business. I am still grateful to this day for the sacrifices she made. Some women have very supportive spouses who understood. There’s no such thing as superwoman. Each and every one of these women have had some form of help because you will not be able to do all the things you want on your own. So get help, get help.
How is your time better spent? You can spend your entire Saturday cleaning your house after a long enduring week at work, you can absolutely do that. But in return, you’re going to lose the opportunity to spend time with your kids. And I’m sorry, your kids don’t want to hang out with you if you’re just cleaning the house all day, Saturday. So, make the time with your kids count, make the time with your kids memorable, get somebody else to clean the house. What’s your hourly rate? What is your hourly rate that you’re making? If you’re a CEO, I imagine your hourly rate on your personal earnings is, at least $50 an hour. And, if you’re in a billable service, if I take that multiple by at least four, your billable rate is actually probably about $200 an hour, so, why in the world are you cleaning your house? 
I’d rather you be billable at $200 an hour versus cleaning your house, doing a $15 an hour job. Why would you do that? Get help. Maximize your time where it counts and get someone else to do the task at a rate that is less than what you could make working in your zone of genius. Get help, stop trying to be superwoman and let someone else shine in their zone of genius while you focus on yours. And, if you’re a professional woman, why are you filling out routine forms or drafting envelopes? Will you be better off getting an assistant who can learn repetitive tasks and do those routine things?  This will free you up to focus on your business. What would happen if you focus on creating efficiencies within your business, focus on increasing sales and ultimately maximize your time. 
Point four, live in your truth. Just be honest about where you are. Not only does this help the next woman coming up, not to feel alone, but that’s a system that sisterhood goes far. Be honest with your spouse, Hey honey, I can’t do this alone. You enjoy the benefits of a dual income. However, I need your help. And, finally allow those that support you to share in the reward. Pay people fairly, so they can also find balance in their life and then reward your family for their participation in your success. I remember when my company turned 10 years old, as a family, we celebrated it. We literally went on a dream vacation to Disney. We took an Alaskan cruise on a Disney cruise. Now, I’ll be honest, I could care less about Disney, I’m too old for Disney. 
I’m sorry Mickey Mouse if that offends you. But for my family, it meant the world for them. And, I let them know that this trip was all about them because I couldn’t have done it on my own without them. My kids were all asked to be quiet if I had to take an emergency call while sitting in the parking lot of their daycare. They often had to chip in around the house to get things done, and they had to get up at 5:30 in the morning to be at daycare by 7:00 AM. My husband had to cook a dinner or two, and for him being a Geologist, to be able to enjoy and get that dream come true of being able to see the Alaskan glaciers and the landscape, and look at the gold that was coming out from the water in the lakes in Alaska, that was a dream come true for him. So Profit First Entrepreneurs ladies, share your rewards with those that contribute to making your dream come true. I have enjoyed so much spending time with you guys this afternoon. Don’t forget to Pre-order your copy of Profit First For Minority Business Enterprises on Amazon. And, until next time, may the profits be with you. 
I want you to have your most profitable year ever. Yes, no matter what’s going on in the economy, no matter what’s going on in the world, you can have your best year ever. I want to show you how. Join me in our private Facebook group where I will be hosting our Free, Yes, I said Free Profit First Masterclass on Facebook. Please join the Profit First Master Class with Susanne Mariga. I look forward to seeing you there and watching you have your best year ever.

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