Episode 51: Profit First For MBEs: Meet Dr. Avis: Identifying The Market Gap

Episode 51: Profit First For MBEs: Meet Dr. Avis: Identifying The Market Gap

Who have you touched in the past with whatever it is you’re about to have to offer? How has that changed their lives? What value has it provided to their lives? When I have people go through that process, and they think about, by working with me, this person saved X amount of dollars, or they made X amount of dollars more, or even if it’s not necessarily a monetary thing, even if it’s something like, they now have a wonderful marriage or a wonderful relationship, or now they’re healthy, and they lost 50 pounds. Can you put a price on having peace in the home? Can you put a price on maybe extending your life for 10 more years? That is an extraordinary value that your service or your product has provided that person. So, once I get people to sort of put that light bulb on their head, when they think about it that way, it makes it easier for them to embrace the proper pricing structure for what they’re about to offer.

Susanne Mariga:Welcome to the Profit Talk Show. In this show, we’re going to explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga. I am a Certified Public Accountant, a Certified Profit First Professional and a Certified Tax Coach. And today, we’re going to talk about strategies to help you maximize profits in your business.
Susanne Mariga:Hello, Profit First Entrepreneurs and Thought Leaders. I am so excited today. We have a special guest, and actually we are interviewing Dr. Avis Jones-DeWeever for our book, Profit First For Minority Business Enterprises, which will be released on June 2021. And, I’m really excited about interviewing Dr. Avis because she is, first of all, the CEO of Dr. Avis International, and she has grown a tremendous business relating to really teaching entrepreneurs and thought leaders how to share their value,  how to share their experience really in the world of media. And, within a short time, of course, she’s got this incredible history behind her, of how she’s built this business. She’s been able to really build up a phenomenal business, and she also uses the Profit First methodology. So, if you guys can please welcome Dr. Avis to our platform, that will be wonderful. Thank you, Dr. Avis, for joining us.
Dr. Avis Jones-DeWeever:Thanks for having me. I’m super excited to be here. 
Susanne Mariga:Dr. Avis, I am so excited because I have personally participated in some of your workshops, and they are life-changing, especially for an accountant that has never even thought about using media, and I’m sure it changes many other entrepreneurs, too, that I’ve seen in the workshop. And today, I really want to talk about your experience as a Minority Business Enterprise, as an African-American woman in entrepreneurship, and really talk about what has worked, what hasn’t worked, what are some of the main lessons that you’ve learned really to help our readers and listeners be able to go beyond that. Dr. Avis, first of all, before I begin, do you mind telling us a little about your business? 
Dr. Avis Jones-DeWeever:Absolutely! So, as you mentioned, my name is Dr. Avis. I am a Media Monetization Mentor, and that means I help entrepreneurs, thought leaders, authors, speakers understand how to leverage the power of the media in order to drive more leads to their business and more dollars to their bottom line. So, for me, it’s not about making people famous, it’s making people strategic about how to make sure that their business and their brand is set in front of the right media platforms in order to be a magnet to those leads that will ultimately lead to a better, faster and more robust business. 
Susanne Mariga:Definitely. And you, too. I know you’re starting a TV channel.
Dr. Avis Jones-DeWeever:Yeah, I’m excited about that, too. So, just to tell you a little about that. So, we have a new digital network called ‘Max Black Media.’ We’re coming out of the gate prior to the Presidential election. And, what’s really exciting about Max Black Media is, it’s going to be an online streaming portal that will provide all sorts of amazing content that’s targeting the black community in the U.S and around the world, around everything, from politics to fashion, to business, you name it, to families. We name it, we cover it. And I’m super excited about having that launch and grow throughout the next year and years to come.
Susanne Mariga:Now, Dr. Avis, what compelled you to start a business? What compelled you to even go into entrepreneurship? Because first of all, you’ve had an amazing career in the media. What prompted you to take this step and to pursue this avenue of business?
Dr. Avis Jones-DeWeever:Well, I’ll tell you what. I was very much a daddy’s girl growing up. And I just thought my dad was Superman and my dad was an entrepreneur and I always admired him and his story and how he was able to do what he did until this day, quite frankly, I don’t even understand it, how he was able to do what he did. My father was the oldest son in a family of eight children who were actually sharecroppers in North Carolina during the period of Jim Crow. And so, this was anyone who understands the American history of a very, very, very difficult and dangerous moment in the history of our nation, specifically as it relates to African-Americans. And he had the experience of losing his father suddenly when my dad was just 14. And so as a child, he ultimately had to make a man’s decision about how he could ultimately become the wage earner for his family and take care of the rest of his siblings and his mother.
Dr. Avis Jones-DeWeever:And he made a decision at that age that not only changed his life. It changed my life decades before I was born, because he made the very bold and very unusual decision at that moment to just say, at the age of 14, I will never again to work for anybody else. He understood the exploitative nature of that system, and he did not want to vow to that. So, as a 14-year-old child with only a second grade education, he started his first business and ultimately began and launched a lumber company. That was the business that he had by the time I came around. He had grown it by that time to a very successful business. He ended up employing all of his brothers as well as a couple of other dozen people in the community, and he was able to not only provide a very comfortable life for my family and our families and all of his employees, but ultimately every week he would write a check and give it to his mother.
Dr. Avis Jones-DeWeeverAnd he literally took care of her for the rest of her life. His business created a way for an entire community to thrive, and he was able to, with the second grade education, through his business, finance my college education, such that I did not have to pay a dime in student loans all the way up to a PhD. And so, to me, I’ve understood throughout my entire life, the power and the potential and the freedom that is afforded through entrepreneurship and the ability to have no limits on your possibilities through entrepreneurship. And it’s something that I’ve always seen. I’ve seen it in my eyes. I’ve grown up seeing that. And so I knew one day that I wanted to make that pivot. It was just me finding the right avenue to get there. And once I found the right beat and the timing and all of that good stuff, I just ran through the opening and I made it happen.
Susanne Mariga:Wow! And that brings me to tears. What a legacy changer. What a gift that your father gave you to be able to give an example that you could do it, that you can make it. And so many of us minorities, we don’t have that example to go on to see that success.
Dr. Avis Jones-DeWeever:I’m so blessed. I realized every day, what a blessed experience that I had and that I saw that reality. And what’s amazing to me is that, it shows you that obviously we have different challenges as people of color, as women, we have different challenges that we have to navigate, but what’s always been inspiring to me is, I’m thinking my father had every disadvantage you can imagine. Second grade education, Jim Crow, lumber company is not the cheapest business you can have. That took a lot of investment just to get that off the ground. And to this day, I really cannot even understand how we made it work, but he did. And he not only made it work, he made it work with excellence. He made it work at a level that  afforded us the ability to, so for example, my mother who was college educated was a school teacher.
Dr. Avis Jones-DeWeever:It was really his business that provided the lifestyle for us, such that she could basically bank her income throughout her working years. And now in her retirement, she’s very secured financially. And so, those things, it’s an inspiration for me. So, the beautiful gift that that gave me is that, I’ve never had to justify to those people who are closest to me about why I wanted to start a business or about the reality of uncertainty that is true with business. I come from a family that understands that nothing ventured, nothing gained. And if you put the work in, you can move past those perceived risks and make it a success that’s at a much higher level than what you would have been able to achieve just, in essence, spending your life at the whim of somebody else’s balance. Spreadsheet in essence.
Susanne Mariga:Definitely.  And a lumber company, that takes some creativity. I would never think to start a lumber company. 
Dr. Avis Jones-DeWeever:Well, it’s a funny story behind that because most of my dad’s life, I never knew why he went into the lumber company, lumber business. As a kid, we would go with them sometimes to the job site. I would be with them sometimes when he was in his 18 wheeler with his lumber on the back and taking it to different places, but it wasn’t until towards the end of his life that I found out why he did that. He was literally in the hospital, and he just happened to mention to me, he’s like, “Well, some of my woods might be in this building,’ he said, ‘because for a little while there, I did have a contract to provide lumber for different buildings that they were creating in the state.” And so I asked him, “Well, what made you do that anyway? What made you even go into the business of a lumber company?”
Dr. Avis Jones-DeWeever:And he said, “Well, when I was coming up, black people wanted to buy homes, but nobody wanted to sell them the wood.” That floored me. And, when I think about that, it gives me a whole other reason to be proud of him because as we know in America, a large foundation for wealth in this nation is based on homeownership, and so his business not only provided employment opportunities for people in his community that may not have had it, otherwise, it also was the foundation for wealth, for black families, all over North Carolina, who could buy the base, that substance that they needed to be able to own their own home when no one else would sell it to them. So, it’s just another point of pride for me in terms of my dad’s business and the impact that it made on the world.
Susanne Mariga:Exactly. Just like you say, having a home, that’s the beginning of building really wealth and generational wealth, because as a tax accountant, you get a step-up basis for the next generation that it inherits it, and it really is a foundation. So, he’s allowing other people to really be able to live out their dream for generations to come. That is amazing. Now, Dr. Avis, you say something really key here, and I want to go back to your business, too, and explore that a little more was, when he picked his business, he picked it based upon a need in the community, a demand, meaning that people they weren’t being sold lumber to build their own homes, and he saw that need. And, obviously with your business, it’s a very creative business. There is no one else in the space that has a Dr. Avis.
Susanne Mariga:You are the queen of that one. And, a lot of times when I meet entrepreneurs, and they come to me, they’re going to start a jewelry business. They’re going to start this and that. And I’m like, “Have you thought about how much you have to sell just to break even, or to be able to live the lifestyle that you want?” And Dr. Avis, your business has taken off, and it’s a unique space. Tell me about how did you identify the demand? How did you figure out there was a demand in your business, and what compelled you to start it? 
Dr. Avis Jones-DeWeever:Excellent question. One of the amazing things that I’ve been able to do throughout my career is, and one of the things I love most is, pre-COVID, I had the opportunity to travel all over the world and do entrepreneurship training for women all over the world. And one of the things I always start with is the idea that really entrepreneurship at base is the monetization of solutions. You have to figure out where is the problem, and how does that problem intersect with your zone of genius, such that you can be the answer to somebody’s problem. You can be the answer to somebody’s prayer. You can provide a solution for someone that they’ve been potentially looking for, for years. That to me is the most valuable thing that you can have when you’re thinking about starting a business, that one thing that you can pinpoint, that’s the solution. 
Dr. Avis Jones-DeWeever:And so for me, with my business, I knew for example, that I came into this with years of experience in the media space, in various aspects, and probably just about all aspects of the media space. Television, radio, publications, podcasting now even. So, having that history, I knew that world, but I also, as I mentioned to you, loved entrepreneurship, had a value of entrepreneurship, had a value for that had even a previous iteration of version of my business, where I was a consultant. So I was an entrepreneur from the beginning, but what I understood was that there were a lot of people in the media space that were narrowly focused on the issue of PR, which is important. PR is about getting you placements, getting you booked, getting you on TV and this, that, and it’s important. But the problem is that, PR agents, that’s all they focus on.
Dr. Avis Jones-DeWeever:That’s their job. Their job is not about teaching you how to get the right media attention for your business, because just showing up on media, isn’t enough if you’re in front of the wrong audience. You want to make sure that you’re in front of the people who are looking for you, who are praying for you, who have a problem that you are the person to solve. Those people are looking someplace for information to help them. What if they found you naturally in that space where they’re already? So, that’s really a tweak that I had on. What I do is, I help people get very strategic about their media acquisition on one side of the equation. And then on the other side of the equation, as a monetization specialists as well, I help them understand how to shore up their businesses, such that they can marry those two opportunities.
Dr. Avis Jones-DeWeever:So that, through working with me and my team, they’re getting help both on the media/marketing side of the ledger. But on the other side, we’re teaching them sales techniques. We’re teaching them how to price appropriately. We’re teaching them how to build a business that is strong and generates revenue. So, that was the whole that I saw in the market. For me, it wasn’t just about getting you media hits for me, it was about putting you in front of the right audience so that now, when you’re magnifying your business to millions, it’s the right millions. And, not those people who would not otherwise be interested in what you have to offer.
Susanne Mariga:I love that. So, identifying the need and the industry with the talent you already had because it takes years to gain that experience and merging those two together. And, at what point did you realize in your career that, because that’s unique, most people would not think that it’s the right audience and there’s so much behind it. They’re just saying, “How do I get on TV?” How did you realize that there was a component in this process that was broken? What triggered that line of thought that you could actually solve that problem and that it actually was a problem? Because most people didn’t realize when you’re trying to get on media, that there is even a problem.
Dr. Avis Jones-DeWeever:Absolutely.  Because I’ve been there, done that myself.  I had in my past hired PR agents before, not necessarily because I didn’t know how to pitch, but also because it was just a time, element for me, I was like, “Okay, let me just hire somebody to do this thing for me.” And what I found was, when I hired PR agents in the past, they were not putting me in places where I knew I needed to be. For them, it was just about, “Well, you have this or go on this show, go on that show, do this, do that.” And, I’m thinking my audience doesn’t watch this show. My audience, doesn’t read that magazine. This isn’t going to help me. So, my goal wasn’t just to be famous. I had a business.
Dr. Avis Jones-DeWeever:And so for some people, the goal is to be famous. If that’s you, then you’re not my person. Go to those people who can help you do that. I can help you, but that’s really not what I do. What I do focus on people that had the problem that I had, who had a business, trying to grow a business, trying to figure out the most efficient way to meet more people. And just really trying to accelerate that not only with my ability to get myself on TV, but hiring, literally hiring PR agents in the past to say, “what other doors can you open for me? And what I was finding was that I was just doing a better job of myself because I was able to be more strategic with my media efforts. And when I really, really figured that out, it really made me think, “Hey, this is probably a problem that a lot of other entrepreneurs are having because the payoff can be great when you do it right. Otherwise, it can be a sinkhole of just monthly recurring retainers that you’re paying in order to get either very little results or results that don’t really connect with the specific audience that you want to be in front of.
Susanne Mariga:I love that. Definitely. I think part of that is your entrepreneurship experience yourself. You’re thinking, “Okay, this is not working.” And, having that background in entrepreneurship, knowing what your end goal is, really helped you identify this is not working and, “Hey, other entrepreneurs too are having this problem because you had that entrepreneurship in common with them. I’ve been there, done that advantage. Absolutely. So tell me, Dr. Avis, as an entrepreneur, what have you found to be your biggest hurdle? What has been your biggest hurdle in entrepreneurship in terms of growing your business and really becoming a brand? What has been your biggest hurdle?
Dr. Avis Jones-DeWeever:I think really the biggest hurdle for me, it has always been just making the most of my time. I always feel like there is a 50 bazillion things that have to be done every day. And for me, really being able to be strategic and very specific about how I spend my time has been a learning curve. I think when you’re first starting your business, obviously, and it’s just you, and you have to do everything yourself, it can be super overwhelming. And then you’re going, going, going, going all the time. And then eventually hopefully you hit a level of success. You begin to bring on some team members, but now you have new goals. Now you have new challenges. Now you have new demands on your time. That’s not just about you. It’s also about managing the people that are working with you.
Dr. Avis Jones-DeWeever:So for me, one of those biggest challenges has just been, “how do I make the most of time?” I’ve always been at the belief that time really is our most valuable asset. You can always make more money, but you can never make more time. To me, that’s the thing where I’m most sensitive about. I’m very sensitive about making sure that I am spending my time in the best way possible because I’m sensitive to the fact that once that minute is gone, it’s gone. Did I make the most of it? Or, did I waste it? And that’s the thing that I struggle with at home. I try to hold myself accountable to every day. 
Susanne Mariga:Very good. More morsels of wisdom there. And, I’m just curious, you’ve worked with a lot of entrepreneurs, whether that’d be people of color, not of color. And, from my experience, as a woman of color, I feel like as women of color, we do have different hurdles than a lot of entrepreneurs. Whether it’s imposter syndrome or getting used to navigating rooms where people don’t look like us. You’ve worked with entrepreneurs, too, of a wide variety, what have you found to be their biggest obstacle in terms of really being able to grow businesses that can scale? Meaning that it’s no longer just themselves, they’re forming teams, they’re getting into mainstream market. What has been the biggest hurdle that you’ve seen that they’ve had to overcome? 
Dr. Avis Jones-DeWeever:I think the biggest hurdle that I’ve seen, and I would say a good 90% of my clients are black women, is not realizing the value of what they have to offer and undercharging, underselling themselves. And, I’ve described it, too, as I worked with people on this, because to me, this is a mindset issue to a great degree. I think with black women, especially, it goes beyond imposter syndrome. That’s part of it, but I think it’s even deeper than that because when you think about it, as an African American, we have an experienced in this nation where for over 200 years, we come from a lineage that worked for free. And then, after that, there were another 200 years of just downright brutal terrorism and exploitation. And so, it really wasn’t until the 1964 civil rights act, 1965 voting rights act until we began to have a modicum of fairness in this country. 
Dr. Avis Jones-DeWeever:I say all that to say is that, we’re at a moment of time, just 50 years, roughly beyond those acts, where we come from a cultural history of never being paid, what we’re worth. So, for a lot of us, we have no concept of the value of our brilliance. That part of it is a pet peeve of mine because these are hardworking women. These are literally brilliant women. These are women that have amazing gifts that they are sharing with the world. And, to have to sort of break through the sort of the limits that they have set on themselves in terms of the low price points that they tend to come to market with is a big part of what I do, because I have to get you first to see the value of what you have to offer such that you’re not working yourself into a grave for little or nothing when you have something that is worth so much more.
Dr. Avis Jones-DeWeever:The value of what you have could be something that could set your family up for generations. The brilliance of what you have to offer to the world could be something, if priced appropriately, could build wealth, that could be intergenerational wealth, but if you’re cheating yourself, you will never get there. And so to me, the beauty of being an entrepreneur is the fact that, there are no limits there, but we have to be the first ones to take the limits off of our possibilities before we expect anybody else to do that. And, here’s the thing, if you are in a traditional employee setting, for the most part, you really have no control over what somebody else decides to pay you. You don’t know, in most situations, what’s the person beside you is getting paid If they’re doing the same job that you’re doing. 
Dr. Avis Jones-DeWeever:We know the statistics on it. We know that wage gap exists. And I would argue that a double wage gap exists across both race and gender, but I’d be damned if I let myself be the person that’s cheating myself. I can’t control if you are going to. I can say I quit and start my own thing. But when it is my job, when it is my business, when I am self-employed and when I’m growing a business, I’d be damned if I’m going to cheat myself in the same way that I’ve allowed someone else to cheat and exploit me for centuries. And so, it’s really about us understanding that our genius has value. Our intellectual property has value. We can build wealth, intergenerational wealth on a concept that’s in our brains, and we have to fully embrace that. 
Dr. Avis Jones-DeWeever:And that is the biggest sort of hurdle that I oftentimes have to pull out of people, even more than getting ready to be on camera. Because to me, if you don’t have that thing right, if you don’t have something to sell, and if you don’t have it priced correctly, it’s not going to help you that much if I put gasoline on it, by putting you on television. Let’s get that thing right first. And now, when you go in front of that audience of billions, now you can really blow up. So, handling that part of the equation, to me, is the most persistent and consistent challenge that I see with my clients.
Susanne Mariga:Definitely. As an accountant, I often see where people are just not spread right between what you’re charging and what it costs for you to that product or service to market. If it’s not adequate and there’s not enough margins in there, then you can’t scale because you’re literally starting with your ankles cut. You can never hire the right people that are going to take you to the next level. And literally, you’re literally buying inventory just to put it back in the business, and you don’t go anywhere. That happens a lot in businesses, minority-owned businesses, non-minority owned businesses that happens a lot. And, I think too much in minority-owned businesses. This is where it happens at. Which is why we never grow beyond a business of one. So, what is the first step for a woman of color minority business enterprise to take that step, to really start to command that value in terms of what they’re asking for in the market? Because you bring up a good point, a lot of it is mindset. You’ve had that privilege of your dad setting the example, and showing you what works and what doesn’t, but what is the first step for most of us who are first generational entrepreneurship?
Dr. Avis Jones-DeWeever:Absolutely. So, I think the first step is to really get clear on that problem that you’re solving, and then imagine what would happen if you didn’t have that solution to provide. When I’m helping people sort of price out and get them to get okay or to embrace the value that I’m pulling them up to because normally it does involve raising their prices, let’s just be real. But, oftentimes people are resistant to rate that, raise their prices and the exercise that I take them through is, I help them think about who is someone that you’ve helped with this before that’s a past client of yours, or if it’s someone or if you’ve never been paid for this before, oftentimes we end up giving IGS away just because we’re altruistic for years. Oftentimes even before we think to start a business around it. So, who have you touched in the past with whatever it is you’re about to have to offer.
Dr. Avis Jones-DeWeever:How has that changed their lives? What value has it provided to their lives? When I have people go through that process, and they think about, by working with me, this person saved X amount of dollars, or they made X amount of dollars more, or even if it’s not necessarily a monetary thing, even if it’s something like they have a wonderful marriage or a wonderful relationship, or now they’re healthy, and they lost 50 pounds. Can you put a price on having peace in the home? Can you put a price on maybe extending your life for 10 more years? That is an extraordinary value that your service or your product has provided that person. So, once I get people to sort of put that light bulb on in their head, when they think about it in that way, it makes it easier for them to embrace the proper pricing structure for what they’re about to offer because left to their own devices too often, because people are oftentimes as entrepreneurs, we come into this because we have something that we want to share. And we have a very altruistic sort of often many of us leaning, we’re just excited that somebody wants to work with us or somebody wants to buy it. But when you think about really what is the value that person is getting, then it makes you see that even at the higher price point, you’re really providing them a really great service for a fraction of what they will actually receive after they’ve partaken of that service. 
Susanne Mariga:That is amazing. And you’re absolutely right with that. It’s looking back and seeing the impact that you have on the world and appreciating for your own part the impact that you’ve done and the impact that you’ve had and making a difference in others and realizing that we’re going to continue to give that gift and help others. You’re going to have to be able to reinvest and scale your business. And so, those margins are going to be very, very important with that. That is absolutely the right next step. Now, Dr. Avis, I am so interested. I know that you have implemented Profit First. You’ve read the book, you’ve implemented it. Tell me what has been your experience in Profit First that helped your business? How has that impacted your business? Tell me all about it. 
Dr. Avis Jones-DeWeever:Absolutely. It’s genius. 
Susanne Mariga:You heard that, Mike. It’s genius. 
Dr. Avis Jones-DeWeever:Because when I was reading the very beginning of the book, I was like, “guilty, guilty, guilty, guilty.” I think, maybe many of us have had that experienced where, you’re checking your balances every day. You’re like, this sort of thing, but it allows you to really move into your business and navigate your business much more confidently because you know that you have everything taken cared of that at the end of the year, when the tax month come, you’re okay. That’s when you are at a point where you want to be able to take some time and enjoy yourself a little, you can. You’re an accountant, I’m not. 
Dr. Avis Jones-DeWeever:So, for like lay people like me. It is a simple system that gives you freedom so that your money just doesn’t go through your hands like sand. And that is important because you can make a lot of money in business, but as you’re alluding to, you can also spend a lot of money in business. So, unless you are strategic in how you manage it, you are always going to be on this treadmill about, “I have to make the next sale. I’ve got to make the next sale,” which you want to do in business, but you don’t want to be in a position where you’re like that because you’re close to running on E. To me, it just in plain language and easy to understand systems, it provides a strategy for you to be able to set up your business and manage the revenue such that you can grow and scale, and really have no limits on where you can go. 
Susanne Mariga:That is awesome. That is really awesome. And have you found that Proper First allows you to scale?
Dr. Avis Jones-DeWeever:Absolutely. It’s been great because I’m still growing, I’m back. Another interview later on this afternoon, after this interview with a potential new team members. So, I’m growing with the team and I have huge goals that I’m making for one, I will say about what makes us wonderful too, is that my business has grown a lot during the pandemic. And so, my whole goals now are at completely different levels than it was before. And what’s beautiful about this is that, now I know, “Hey, as my business scales quickly at a large level, I still can use the same systems to make sure that I’m growing smart. So, as the actual business is growing and as I am bringing in more people and hiring and all this good stuff, then I know that I am having the profit margins that it’s not coming in and coming right out. It’s allowing me to grow in a healthy way. That’s going to set up my business for the long haul. And, that’s really what I want. And that’s, I think, what everybody dreams of in business. You don’t want a flash in the pan. You want something that is going to be an intergenerational source of wealth and security for yourself and for your family. 
Susanne Mariga:I love that. It’s a system that puts some boundaries that forces you to make sure that your margins are adequate. Dr. Avis, as we wrap up today, if there was a piece of advice that you could leave us, MBEs, in terms of being able to be successful businesses and be successful as entrepreneurs and really in our life mission, what would that piece of advice be? 
Dr. Avis Jones-DeWeever:Trust that spark and what I’m referring to is, I truly believe that each and every individual is born with a spark within them. That is unique to only you. And that means that you’re the only person in the world that has that spark. And when you leave this world, that spark will go with you. And I think that your business is a reflection of that spark. It’s a reflection of your purpose. And oftentimes as entrepreneurs, we’re at different people, the thing is, nobody else is going to see that spark but you. Nobody else feels it but you. Nobody else can see the vision that you have in your head but you, and it’s oftentimes the case where we are around a lot of individuals that we care about and that care about us. They’re doing us a favor to try to hold us back, to keep us on a safe path, to have us not sort of chase that thing that they can’t see, but here’s the thing, they’re not supposed to see it. 
Dr. Avis Jones-DeWeever:It’s for you to see. And, it’s my belief that if it’s in your head, if it’s in your heart, if it was given to you, that spark is your gift, and it’s your responsibility to grow it and to nourish it such that it develops into this huge flame that everybody in the world can see because of your good work. It is your responsibility to do it. So to me, that means that in those moments where even those people who love you are trying to diminish it, trying to fluff it out. Smother it, that you know, that it is yours and that you protect it, and you can love them, but don’t love them to the point where they diminish your purpose, because that is your gift to the world. And that is your destiny to fulfill. So, believe in it. When you believe in it, focus on it, invest in it, grow it. Then, I guarantee you, you will meet with success. 
Susanne Mariga:Wow. I love that. That spark. That is amazing. And so, we all have one. We just have to invest in it and go after it to nutrient and grow it. Even though the odds are against us, obviously your second generation entrepreneurship, that spark works.
Dr. Avis Jones-DeWeeverYes, and my son, he’s about to be third. I can tell you that right now. 
Susanne Mariga:Oh, wow. Absolutely. 
Dr. Avis Jones-DeWeeverHe’s one of these people. Let me tell you, it’s really super quickly. He’s one of these kids, he’s had it from the beginning. When he was in second grade, he got in trouble for selling paper airplanes on the playground. He had a business from day one in his dorm room in college. He’s always worked with me and my business. He’s my lead salesperson and top converting sales person on my sales team. And he just started in an MBA program this year. So, I know that he will also be third generation entrepreneur with this. He’s already done several businesses, but he’ll do it big once he finishes his graduate school. I’m sure. 
Susanne Mariga:Oh yeah. Third time around, he’s got to take off. That’s amazing. And that’s just a testimony of how entrepreneurship changes legacies. It changes legacies. It started with a 14-year-old boy that had to make for his family and look, his impact still continues to live on. So, that is amazing. Now, Dr. Avis, for our viewers, our listeners, and now our readers who are reading our book, how do we reach you to work with you? 
Dr. Avis Jones-DeWeever:So, you can go to mediamonetizationmentor.com. I look forward to seeing you there. 
Susanne Mariga:Thank you, Dr. Avis. 
Dr. Avis Jones-DeWeever:Thank you. 
Susanne Mariga:I want you to have your most profitable year ever. Yes, no matter what’s going on in the economy, no matter what’s going on in the world, you can have your best year ever. And I want to show you how. Join me in our private Facebook group, where I will be hosting our Free, Yes, I said FREE Profit First Masterclass on Facebook. Please join the Profit First Master Class with Susanne Mariga. I look forward to seeing you there and watching you have your best year ever.

DISCLAIMER: The information contained within these podcast is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

Leave a Reply

Your email address will not be published. Required fields are marked *