Episode 67: Up My Influence with Josh Elledge

Episode 67: Up My Influence with Josh Elledge

What kind of experience do you like to have? Do you like to feel valued and important? Do you like to be thanked? Everybody likes that. We’re all human. And so, it’s time as marketers that we start treating people the way that we want to be treated. Stop selling everybody with every breath of your life and spend time, bring value, just trust that if people really like you and people really appreciate your content and your stuff is good, people will engage with you.

Susanne Mariga:Welcome to the Profit Talk Show. In this show, we’re going to explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga. I am a Certified Public Accountant, a Certified Profit First Professional and a Certified Tax Coach. And today, we’re going to talk about strategies to help you maximize profits in your business.
Susanne Mariga:Hello Profit First Entrepreneurs and Thought Leaders. I am so excited. We have a really, really special guest. We have a marketing genius with us today. We have Josh Elledge and Josh is really special because he’s not only the Founder and CEO of Up My Influence, but he literally earned $6 million in sales with  zero paid ads, and we’re going to talk about how he wants the same for you and how you can also do that. So, Josh is a serial entrepreneur by background, and he believes in building companies that the world needs the most. And in 2014, he launched his company Up My Influence specifically to help entrepreneurs like yourself, like himself, really attract the perfect audience to help them grow their brands without this crazy cost associated with all this marketing and contracts. And so, Up My Influence is a purpose driven company that’s focused on helping high ticket agencies, coaches, consultants, as well as other B2B service providers skyrocket their sales to authority platform and leading with generosity. And so, please join me today in welcoming Josh Elledge to our platform. Hey Josh, how are you today?
Josh Elledge:Susanne! Yes, this is exciting. Well, listen, anytime anyone starts off with the word genius, I was like, “Oh boy, it’s all downhill from there.” So, we’ll see how this goes. So, thank you so much. That’s very kind of you.
Susanne Mariga:Well, I’m a big fan. I watch your podcast. I follow you and I love the golden nuggets that you dropped to us entrepreneurs. I’m so excited about having you on our show because a lot of people that’s the big question. You can’t have profits if you don’t have revenue. It’s so crazy how people come to us wanting profit first, and I’m like, “you had to generate revenue first.”
Josh Elledge:I don’t know who it was that said it, but there aren’t too many problems in business that can’t be solved with more sales, more revenue.
Susanne Mariga:Exactly, especially once you got your pricing, you are ready to go. So, let’s jump in it today. Let’s talk about how we’re going to generate leads. But first of all, I want to talk about how did you even get into business? What’s your background story, or even wanting to go into this market?
Josh Elledge:Well, I have business ownership in my DNA. My dad is a business owner. He’s a technician. My grandma owns a health food store in the upper Peninsula of Michigan, and she’s 90 years old, still goes into her business every day and sells vitamins. And my great grandpa owned a small store in a very rural area. He sold candy and food and all that sort of thing and just great stories of inspiration. And then my great great granddaddy, get this for an old timey name, Amos Elledge. He was a proprietor and sold blocks of ice. And so, as someone, I was in the U S Navy for five years. I, from there, went to college, started working in corporate America.
Josh Elledge:I really found out real quick that this is just not my jam. I’m one of those types that, and those who know what I’m talking about know that this is a blessing and a curse. That is if you’re an idea person, it’s really frustrating to be blessed with all of those ideas. And then, when you’re working in a corporate environment, you just don’t have the flexibility or freedom to execute on those. And so, you just constantly stifled. So, then I began, Susanne, as a string of a failed businesses, really. Six businesses in a row that I had to make some sort of exit from, and a couple of them pretty painful. Went through some really, really big struggles, but it was on my seventh business venture. And, that was Savings Angel that basically it started that company out of necessity. Had no money for marketing or advertising, but I felt a degree of comfort in getting on stages and getting on the radio, writing content for magazines and for newspapers.
Josh Elledge:And, I just reached out and say, “Listen, this is my area of expertise. I’d love to work for free. Here’s what I do.” In some cases, I would set up a partnership with the radio station or TV station and, they would have me on. I would talk about acts, and then I would send people to Savings Angel to go sign up which was a $5 a week membership website for quite some time. And, all those $5 a week ended up to close to $7 million in revenue, and you’re right. $0 in ad spend. It’s kind of one of those concepts where I think it was the Founder of Geek Squad who said it best. Who said, “Advertising is the tax you pay for being unremarkable.”
Josh Elledge:And so, my job with Savings Angel, very mission-focused is that, I would just keep my persona Pamela in my mind, and Pamela was just like my mom, who I remember her so stressed out about having to buy diapers or pull-ups or whatever. That got me out of bed every single morning with an urgency to do everything to help her and to help reach her because without my help, she’s stressed right now, she’s suffering from money stress. And I can just tell you, for those business leaders out there, if you have financial goals, cool, you should have those. But if money is the only thing that you’re after, that’ll get you going for a little while, but then eventually it’s not enough. We need to have purpose in what we do.
Josh Elledge:And, today,  with Up My Influence, I’m really just taking what I learned and that is how can we help other business leaders through generosity and through building a little bit of authority and leveraging platform? How can I help them create unlimited sales with zero paid ads? I teach that. I give it away. I teach everything for free. Certainly if you want to work with us, there are some options there, but that’s, our model is, I continue to eat my own dog food as it were.
Susanne Mariga:I love that. That’s an interesting quote. I’ve never heard about that, but advertising as a tax or being not remarkable, that’s really interesting with that. And so, Josh, that’s an incredible story, like your business journey with that. And then, growing $7 million in revenue with zero ad costs, I’m not the only one out there that wants to know how you did that We all want to know how you did that. Tell us about how do you do that? How do you build a $7 million business without any type of advertising costs? 
Josh Elledge:So, it really requires you first and foremost. Your heart has to be in the right place. Because if it’s all about the almighty dollar, and you just want to get rich and the kind of a Machiavellian personality, people are going to smell it a mile away, and they’re just not going to engage because they can tell it’s all about you. Listen, that’s wonderful. You want to make your hopes and dreams come true. But people want to know that you care. Basically, they want to know that you care about them. Now, if you care about them and you move heaven and earth to make their life better, and you find ways that you can democratize aspects of what you do.
Josh Elledge:I’m not suggesting you give away all of your time for free. But I am suggesting that you find ways of honoring a value of democratization, which is one of our core values. And so, with that democratization, you got to find out how can I give away and start building a relationship? So, what we want to do is, with audiences, today’s currency that you want today is, you want proximity because proximity means spending time together. If I spend time together with a podcast or with the YouTuber, with a tech talker, with someone who just gives away like great content, they give away free courses. They give away this articles and resource guides and checklists and all of that sort of thing. It makes it really easy for me to get to know them.
Josh Elledge:So then, what happens, Susanne is, we go from proximity to familiarity and just kind of finding. I was just bumped into someone that I listened to their podcast. And it was so funny because I knew that there was this major familiarity, imbalanced or familiarity bias. So, the familiarity bias is like, when you run up to a celebrity and you know them, and because you watch their body of work and you feel like you know them and you love them and so forth. And then, when they see you, they’re kind of like, “Hey, yeah, thanks.” And so, this is good.
Josh Elledge:We want this. We want to make it ridiculous, easy for people to fall in love with you because then you get the familiarity bias, familiarity then leads to trust and trust, that’s who we do business with. So then, your next goal would be to make it frictionless to work with you. To make it really, really easy for people to work with you. So, in the case of Savings Angel, Susanne since 13, 14 years since I really started by 2,500 media appearances. So, as you can see, a lot of what I’m talking about too, is just showing up over and over and over again. Great book on that is Atomic Habits by James Clear. I have a few books on my bookshelf. The two of them. This is the one I share in terms of how on earth do you do 2000 media appearances?
Josh Elledge:Well, you just have to keep showing up over and over and over and over again. And when it feels like there’s no immediate returns, you keep on doing it any way. And, that’s how champions are born. As our champions are created is they do it bored. They do it when they’re not sure if there’s an immediate payoff, but they keep on showing up anyway because they trust the process. And there were so many times I’m like stuck in traffic, trying to get to the TV station. There might only be two or three people that sign up at a $5 a week membership. Is it really worth it for me? Well, in the long run. Totally. And so, it takes a lot of faith in the process, but it also takes a very keen understanding of human behavior.
Josh Elledge:And so the people that I keep bumping into, I trust them more and more and more, and I might not buy their thing, but I might share their thing with someone who does want to buy their thing. And so, that’s how we want to create buzz as well. So creating content for social media is exhausted because it’s a lot of work. There are easier ways to do it. We can talk about some of the ways that you could repurpose so easily and create endless content for your audience, and you should do that. So these are just some of these principles. And I would say also, and I’ll close with kind of like this philosophical kind of this philosophy that I really, really carry. But some of what I did encourage you to do, especially as you start making it is, go out and just serve pro bono, not just to audiences that might buy your thing, but go out and like what I did, when things were going pretty well with Savings Angel is in our local startup community.
Josh Elledge:I started working with women owned small business organization, veteran owned small business organization, minority owned small business, or organizations core, just at any of those nonprofits groups. And I’m like, “Hey, here’s what I’m really good at. Love to help. Who can I serve and just make it a goal? And, for me that was like Friday mornings. I would just go downtown. I know that I would schedule out my Friday mornings. I say, “Listen, Friday mornings, if you need me for anything, I’m going to make that available.” I was doing workshops. I was doing virtual stuff. I was doing a lot of mentoring serving on boards at no cost whatsoever. And this is important, no expectation of immediate return. And here’s what happened. There would be no Up My Influence if I had not done that thing.
Josh Elledge:Who knows what I’d be doing today, I guess, still kind of trying to make Savings Angel into something new or whatever. But as a result of that, I met people who encouraged me and I met people who introduced me and I met people who asked if they could hire me. And I said, “Sure.” And, that’s really kind of what became Up My Influence. So, where you plant your seeds will likely not be where you reap your harvest, but the goal here is that you want to be just planting as many seeds as you possibly can. And, if you do that enough, you will become set for life. A Real Estate Professional who has relationships with 500 people in her or his local community and get referrals from all 500 of them. They pretty much don’t need to advertise again. They’re set for life. And that’s the exact same thing as we just want to build lots and lots and lots of relationships.
Susanne Mariga:I love that. That is really, really neat. So, it’s about that reciprocity and continuing to really just serve. Serve and get your information out there into the hands of the people that need it. And, no matter who they are, what you guys have in common, just being able to serve in that capacity. That’s really great. And, Josh, one of the things that you mentioned is, a lot of times with entrepreneurs is, we feel like we have limited time. We don’t have a lot of time to, especially if you’re in a service-based business, and you’re in that early part where you’re still servicing your clients and trying to figure out how do I have time to do all this serving? How did you balance that? What is your ratio in terms of time spent marketing and giving presentations and teaching versus actually doing the work that you do?
Josh Elledge:I think the goal should be that we try to get out of operations soon. The sooner, the better. I’m a believer in the kind of the Michael Gerber E-Myth philosophy, where if you’re the founder of the company or somebody looks and somebody needs to be completely responsible for growth, and that needs to be their obsession is, how do I grow this company? And so, what I would argue is that, if you’re the founder, that’s probably you, and if you’re running a company, you should be spending twice as much time marketing and growing the company and being out there and networking and building relationships and being visible and giving value as you do actually running the company. So that’s a good ratio for me. Kind of a 2:1. I’m not going to be able to hit a 30 hour and a 60-hour work week. That would be 20 hours of running the company, 40 hours of growing the company. I found that that’s a pretty good ratio.
Susanne Mariga:I love that. So, maybe 30% of working in the business, and then the rest of your 60% working on the business. So, 30-60 is the ratio that Josh recommends in order to really grow exponentially in your business.
Josh Elledge:And eventually if you can whittle that operations down to like a 10% or something like that, that’s the sweet spot, that’s Nirvana. And that’s the goal. That’s where we want to get even still right now. We’re doing a lot of R and D right now. And so, I’m really involved in that. I’m very involved in the sales with my company as well. And I’m totally comfortable with that because it’s important for me to be doing that work and building those key relationships just because of what we do, but we’ve also been developing other products and services, but I’m kind of getting ready to go into, and we all have these seasons of life, too. And sometimes there are spring, and it’s really important that you plant a lot of seeds, and you just go out there and do that thing, and you’ve got to work really hard, hopefully, winters, we get through those really quickly because those sucks.
Josh Elledge:Unless you’re in Florida, of course, like I am, then they’re pretty all right. And summers keep on toiling away and then falls where you reap that harvest. That’s Jim Rohn’s seasons of life right there. So. that’s a good little book particularly for my friends that going through a little bit of a winter right now. Been there, done that, and it’s a rite of passage, and it is absolutely the refiner’s fire that will strengthen you so that you can become the person that you need to be for your next great thing. So, I’m sorry if you’re experiencing frustration right now in business, you will get through it, I promise you, and you will be so much stronger as a result of getting through that thing. Just know that there is no growth in the comfort zone. So, being uncomfortable is good. If you can have good associations with being uncomfortable or doing the uncomfortable thing, or like, “Ooh boy, this kind of sucks dealing with negative feedback or a disappointment with a client or something like that.” We hate those, but usually almost every case where we have those opportunities where we kind of trip up a little bit or whatever, it’s an opportunity for us to improve our system.
Susanne Mariga:Exactly. I love that. So just pushing through those hard time, pushing through those tough spots and keeping, keeping on. As you said, as you build that network is really, really important and showing up, even when you don’t feel like it, and then obviously, controlling your time too, to get to that 30-60 spot, 10% ratio, which is our ultimate goal with that. What challenges do you see right now, Josh, in lead generation that’s happening out there? So this is kind of like the internet wild west right now.
Josh Elledge:Oh no, let me get my boxing gloves on right now. Ready. All right. So, unfortunately to all my business owner friends out there, you’ve been sold a bill of goods, and you’ve been taken for a ride, and they’ve taken your money. And, it’s very, very disappointing. And, I am referring to gurus that would have you believe that you can just simply automate everything and everybody, and you can treat people like numbers, and you can fully AI bot them, and you expect that you can make a ton of money. It’s possible. It’s very hard. And in the end, how do people feel? Do they feel like they truly have a connection with you or do they feel like they’re just in your system? What kind of experience do you like to have? Do you like to feel valued and important?
Josh Elledge:Do you like to be thanked? Everybody likes that. We’re all human. And so, it’s time as marketers that we start treating people the way that we want to be treated. Stop selling everybody with every breath of your life. Just relax, and spend time, bring value, just trust that if people really like you and people really appreciate your content and your stuff is good, people will engage with you. And I would argue that you will form, and here’s the thing in sales, I always argue that friends if you have a problem with being ghosted, and you’re doing account based marketing and sales and that sort of thing, where you have to talk to people, friends don’t ghost friends. So, if you have a decision, whether to deep dive into that friendship and that relationship, or I’m going to ask another closing question, I’m going to get them this time.
Josh Elledge:I’m going to get that money out of their pocket. I want that money. And I’m kind of imitating somebody right there. I’m not going to say you I’m going to get my money. My money’s in their pocket. Don’t be like that. Please. Don’t be like that. We all know what you’re doing. We don’t like it. It’s like if you’ve ever been into like a networking mixer and event, and someone comes up to you, and they just start going into robot pitch mode, how do you feel? For me, I feel ripped off when people just sell at me. I just had this one person, she reached out wanting to make a connection on Facebook. I’m like, all right, cool, we have a ton of mutual friends. And then, come the messages on an instant messenger.
Josh Elledge:And, she’s like, “Hey, do you want this? Do you want that?” And I’m like, “We don’t really know each other. And it’s kinda weird if I’m being honest.” It’s a little off-putting, and then I got some other message, and I don’t feel like I’m even talking to a real person here. And I said, “I’m sorry.” And I took a screenshot of her, the product she was even selling. And it was make your wildest dreams come true with AI and bots kind of thing. And I’m like, I’m not talking to a real person. I felt a little kinda like it, but it felt like such a rip off that I was being treated like that, and part of that might be my empathic personality.
Josh Elledge:But when I don’t feel like I’m getting the real person, it almost pains me. You’re probably an amazing person, and now we’re not going to know. That’s too bad because I love friendships. I love relationships. My goal and we do this. This is what I do every week this year, except for the weeks I’ve taken off for vacation or whatever. I make 15 new meaningful relationships with successful business leaders, all of them doing 6, 7, 8 or nine figures a year in business. That’s my goal. And I hit it every week because of how we build our system.
Susanne Mariga:I love that. And, it’s so true. It takes me back to my chamber of commerce days. You introduce yourself, and then they introduce themselves, and they would just go into their spiel about their business.
Josh Elledge:It makes me want to take a shower. It’s icky. So, please, don’t be icky. That’s my rule. Number one, when it comes to sales, stop being icky. Listen, here’s the thing, you know it when people do it to you, when you’re being sold at, you don’t like it. Nobody does. And so, why would you inflict that on other people? It’s time to start treating audiences at the level of intelligence that they truly are. So, my background in media consulting is, you can’t fool audiences. You have to be a very, very, very good actor to fool an audience today. And, audiences, we’re already a little bit cynical. We’re definitely protective because we’re bombarded with salesy messages. And quite frankly the gurus out there have really ruined it because they’ve given a lot of people, a lot of bad, bad, bad advice, and we’ve missed out on amazing relationships as a result of just trying to funnel everybody. 
Susanne Mariga:Definitely. My favorite nowadays is, you get the friend request on Facebook and, they look interesting. And the next thing you know, they’re pitching you to get into a group.
Josh Elledge:We all know what you’re doing. Stop, please, stop it. It’s giving you a bad name and, and you have to decide this, too. It’s like, do you want the quick cash or do you want to build a business for posterity? That’s your choice. But, I can tell you that reputations stick, and a lot of the work that we’ve done is on authority and reputation management, and you can’t fool anybody. You can’t do bad customer service, you can’t rip people off. You will get called out, time will expose you, or it will promote you. And so, you have to just decide which direction you’re going to go in the beginning. What I’m talking about will feel like it’s less effective.
Josh Elledge:It’ll feel like it’s more time-consuming. You express that concern over schedules and stuff. I recommend that people spend two hours a week exclusively on authority building. How can I improve my perceived authority within my industry? What are things that I can do that are specific to making me look better on the web, on social, someone Googles me or something like that. You can Google Josh Elledge right now. And I can tell you what you’re going to find. You’re going to find a lot of podcast interviews. You’re going to find a lot of generosity. You’ll probably find some, a lot of content that we’ve shared. And that’s very deliberate because that is how people buy today. That’s how consumers buy today. Oh, so, who’s this person? Because you start with awareness, first impression or whatever.
Josh Elledge:And then, you’re like, well who’s this person. And then, it’s nothing to Google somebody. And I encourage before you do business with anyone to Google them. And most people are pretty smart that they can separate the wheat from the shaft. We know that there’s like these fake, scam report websites or whatever. People can tell when it’s a legit positive or a legit negative. So just trust your smart audiences because they really are. Audiences are brilliant today.
Susanne Mariga:Thank you. That’s a really great advice and really great advice for shopping, too, when you’re looking for a vendor with making sure that you Google them and know about them. 
Josh Elledge:Just doing the due diligence, that’s what it is.
Susanne Mariga:Definitely. So, Josh, tell me about getting started on your journey of creating a marketing system that has zero costs in terms of monetary value associated with it. Where does an entrepreneur start?
Josh Elledge:What would you imagine your business would be like, speaking invitation, strategic Alliance, partnership opportunities, joint ventures, customers, sales, sales cycles. I already said speaking invites, just other like amazing opportunities to be quoted in the media? If your authority looks like mad, you are a rockstar. I’m just going to tell you right now, life is easier. I’ve been to events where I’ve been just another face in the crowd and I know how it feels like. Cool, great content. And nobody knows me. Nobody says hi to me, unless I say hi first or whatever. And then, I’ve been to events where I’ve been the featured keynote speaker. And I’m just going to tell you right now having done both, they are two very different experiences. Sometimes I like being the face in the crowd other times, I am there to make lasting change and impact with that audience.
Josh Elledge:And it’s really cool when you have people coming up and just like wanting to take selfies with you, and pick your brain and all that. I love that. It’s such a cool feeling. So, when your authority is dialed in, it’s kind of like, that pretty often life is just easy. People just naturally being Harry Potter when he drinks the lucky potion, just like everything seems to work out. That’s what authority will give you. So. that’s number one. #2, I talked about this a lot already, too, is generosity. People know what is in your heart and not fooling anybody. So, do you truly have a generous heart or are you just looking out for number one? Because we could tell. And so, look at what you do, how can you be much more generous in your business?
Josh Elledge:And again, I’m not saying you need to give away all your time, but I am saying, could we give this stuff away and maybe not even require an opt-in? Because time with someone who loves you is more important than an email address from someone who doesn’t. So, I just assume work with the willing, give it all away, ungate it, don’t require blah-blah-blah, just go ahead and start doing the thing and then, earn their time, make it really, really insanely easy for people to spend time with me. So again, number two is generosity. If you want to read a really, really good book on this, read Go-Givers Sell More by Bob Berg, and Susanne, your book as well. 
Josh Elledge:I think it’s on the chair, but yeah, read Go-Givers Sell More and that really will help you set your heart.  Finally, #3 and this is where we’re going to start getting into tactics. The other stuff is just stuff you have to do, and it’s stuff you got to live with. Now, how can you implement and activate your authority? Because authority is kind of like, if I give you one of those, when a robber robbed a bank in the old times, and you know, he’d have that sack of cash with the big black dollar sign on it and get a black mask. And he’s full of that sack of cash. If I give you that sack of cash, and I say this, and this is your authority, you don’t want to run off and bury in the backyard.
Josh Elledge:Money is valuable because you use it. And so, how can you leverage your authority for fabulous prizes? And so, be mindful of that, make sure you’re communicating your generosity and live it. And then, #3 is you’re going to leverage platform. I’ll give you a great example. I was just ending an event, and I’m a nobody in that community. And honestly, it wasn’t even my community. It was my wife’s community, but there was somebody that I wanted to kind of get to know because they knew people that I kind of knew. And so, I could go up and like, kind of bumping elbows or whatever. I’m not going to do that. You wouldn’t be, so no, that’s like out of character for my personality.
Josh Elledge:So, instead what I did is, I went to a Facebook group that we’re each a member of, and I said, “Hey, I’d like to do a live stream to this Facebook group. And I’d love for you to kind of tell me about your booth and what you’re doing here or whatever.” It wasn’t even my audience. It was a Facebook group that I was a part of that they allowed me to go live. And as a result, not a gazillion people watched it, but I think there was about 30, 40, 50 people watched it. That’s cool. But what I really did it for is because I wanted to get to know this person. So, I lead with generosity and I said, “tell me all about, what’s going on here, and I can do that.”
Josh Elledge:So, we’re leveraging number three and that’s platform. Platform is something we all have access to. If you don’t have an audience, again, I just did. I’m a nobody in that community. I just happened to be a part of that Facebook group. And so, you can live stream to that Facebook group. You can live stream to just about anyone you want. It doesn’t mean that they have to watch it. But what I would argue is that more valuable than that audience and the impact you have on that audience is it’s kind of the Truman Show in a way it’s for that other person you want to have, that you want to let that other person know that they matter, that you value their expertise, you admire their success. Go back to Dale, Carnegie, how to win friends, influence people.
Josh Elledge:People love to talk about what they do and what they care and what they’re passionate about. So,  I did that all of a sudden now for the rest of the event. Every time she sees me, she’s like smiling at me and like, “Hey,” I’m like, “Hey”. Again, I didn’t have any big ask. I didn’t. And matter of fact, I specifically didn’t pet her. I just wanted her to know who I am, and that’s kind of my modus operandi. I don’t generally have big asks in the beginning. Save your asks. Gary Vaynerchuk would kind of talk about the jab jab, jab, hook kind of thing. I’m like, that’s cool. It may not be appropriate to do a right hook, and you have to be cool with that because sometimes people are give, give, give, give, give, okay, now take, take, take, take. Now, I get what I want. And you can’t do that because people will know what you’re up to. And so, what you have to do is you have to say, give, give, give, give, give, and let’s see where it goes. I think most of the people that I give to probably going to work out into something cool, but if it’s not, I am totally at peace with that. Can you be that person?
Susanne Mariga:I love that. So really taking the temperature of the relationship. Is there a need, and what is your prospect really need at this given moment? It may mean that it’s not the time to sell. And you may even figure out that it’s not the right person as you’re going along. Not the right ideal client to even want to do the ask. So, very, very important nuggets of wisdom there, Josh. One of the things that I love to ask our guests as we wrap up is,  if you could leave our guests, our entrepreneurs with any piece of advice, it could be personal, it could be business related, what would that piece of advice be?
Josh Elledge:I feel like I’ve already given my best stuff, but here’s ones here. Here’s what I think is incredibly valuable. And that is, if we look at how we grow and how we become more powerful in doing what we do, how do we learn that? So, how do we get more powerful? And so, we look at ways that people learn. So, you’ve learned knowledge. Learn knowledge is what you’re doing right now as a listener to this program. You’re hearing, “Okay, Josh, that guy talks kind of fast sometimes and kind of with him most of the time and some of the stuff I don’t really get or whatever,” but you hear some of these ideas, “Cool. That’s pretty smart. That’s great advice.”
Josh Elledge: That’s learned knowledge. Number two is activity knowledge It’s at least 10 times more powerful. “Do the thing, have the power,” was Arthur Schopenhauer that said that because when you experienced something, it’s particularly when you fail. My family, I’m 50% Finnish, from Finland and in Finland, they have a holiday every year, it’s called the National Day of Failure, and they want you to essentially go try something, and you’re probably going to fail at it, but you’re going to kind of swing for the bleachers kind of thing. And it’s really good for people. One thing with our kids is like, just try things. And if you don’t like it, cool, if you fail, that’s okay.
Josh Elledge:You don’t have to win at everything. And every time you fail, you get stronger. The thing that doesn’t kill us makes us stronger kind of thing. Then there’s modeling knowledge where you could just model behavior and then finally teaching knowledge. So when the student becomes the teacher, the teacher usually is the greatest recipient of growth in that environment. So, me teaching what I’m teaching, it’s wonderful for the person who’s listening, but listen, this is reinforcing my own philosophies to myself over and over and over again. Get to that point, get on stages, start giving away value, start being the teacher. Listen, if you’re waiting for a sign, here’s your sign. I just kind of gave you the Hail Mary right there or whatever. Go. Do it. Do nice stuff for people and just start giving every single day, make it just the way that you operate your business.
Susanne Mariga:I love that. So, guys, earn $7 million in sales with zero ads by literally being a good person and sharing your knowledge. So, thank you, Josh. That is amazing advice. So, tell me, Josh, how can our viewers and our listeners find you in order to work with you? What’s the best way to reach you?
Josh Elledge:A couple of things. I don’t know if working together is appropriate at this point, but a couple of things that I’d be happy to give away, and just some cases I won’t even know you’re there. But number one is that, if you’re rocking it in business, you’re doing six figures in business, I would love to feature you on my podcast. I’m actively seeking guests. It’s UpMyInfluence.com/guest. And you’ll see exactly kind of who we’re looking for, but if you’re doing great in business, we’ve got over 120,000 on social media love to celebrate you. If you’re not quite at that level, and you’re like, “I want to do it to that level,” and this is Susanne, I was actually just mentioning this.
Josh Elledge:As when we’re recording this, I haven’t even told my own audience this yet. And that is, we are giving away now a sprint course. And I believe there are 11 videos in it. It’s super, super valuable. It also includes a free coaching call, if you hurry with me, it’s only going to be that way. I’ve got my other coach, who’s running the thing, but it’s kind of I do, we do, you do kind of thing. So, right now, if you hurry you get 30 minutes with me, and I’d listen. I’d love to take a look at your stuff. Love to give you some great advice. And it’s all about big ticket sales. So, if you sell services, if you sell things that are a little bit higher in value, I will work with you for free and give away honestly, my best stuff, and you can get that by going to UpMyInfluence.com/free. And you can go grab that. I’m sorry. It’s not free. It’s a dollar. I’m so sorry. I’m so sorry. Listen, if the dollar’s a problem, let me know, and I’ll find a way to refund it. I got to do that. I had to do that because of the bots. So, anyway, it’s a dollar or if you don’t want the dollar, I’ll give it to charity. It’s totally cool.
Susanne Mariga:I love it. And so, what I’m going to do is I’ve got the URL for that as well as the information to contact Josh, which I will include in the show notes that you guys can reach out to either take the course or contact Josh, and maybe even be on his show, which is a fabulous, wonderful show. So, I definitely encourage you guys to take a listen to that also. Thank you, Josh so much for joining us today.
Josh Elledge:Thank you so much, Susanne. I appreciate you.
Susanne Mariga:It was wonderful having you. 
Susanne Mariga:I want you to have your most profitable year ever. Yes, no matter what’s going on in the economy, no matter what’s going on in the world, you can have your best year ever. And I want to show you how. Join me in our private Facebook group where I will be hosting our Free. Yes. I said, Free Profit First Masterclass on Facebook, please join the Profit First Masterclass with Susanne Mariga. Again, I look forward to seeing you there and watching you have your best year ever.

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